I work with technical and AI-native teams to give a product its first form, its identity, and the spaces around it, from founding design through creative direction. Complex on the inside, legible and human on the surface.
For companies with a hard story to tell
Wordmark, type, and the system that carries a technical practice from a research note to an enterprise deck, making a deep idea feel inevitable instead of arcane, and flexible enough to grow.
For brands that need a space, not a page · with Studio Artifice
Spatial brand websites with embedded intelligence: environments rather than templates, where navigation has dimension and the experience responds. Productized through Studio Artifice, designed and directed by me.
For teams building at the frontier
Ongoing direction across product, brand, and the cultural surface around the work, holding a coherent point of view as a company scales. Drawn from running the creative practice at Artifice NYC.
A fixed, fast block to lock a direction (identity, a founding UI, or a site concept) when you need momentum and a clear artifact.
1–3 weeksEnd-to-end on a defined scope: founding design, a full identity, or a worldsite, from brief to shipped.
ScopedA standing capacity retainer: direction and design alongside your team through a launch and beyond, designed to renew.
Monthly